That's right folks, shop for your new spring wardrobe and spend over £100 and you'll get a £20 voucher to spend on your next purchase!  The voucher will be issued 7 days after you've made your purchase to your email, ready to be redeemed on your next purchase. The voucher is available for use on all stock, so you could pick up a real bargain from our AW08 sale stock.  The voucher runs out on the 31st of May so you have plenty of time to decide what you want to spend it on! 

Ts & Cs apply.  

The luxury fashion label Mother of Pearl opens the first guerilla shop in Start today! Conceived by Maia Norman, Mother of Pearl features modern dresses in luxury and technical fabrics that easily transcend from day to eveningwear. Mother of Pearl has installed a motorcross bike to emphasize their sportswear inspired, luxe lifestyle pieces.  The take over has begun and will run for 3 weeks. But be quick in snapping up the Mother of Pearl pieces, as some are close to sold out - after one day! That's what we call a runaway success ladies and gents.

Don't forget that on the 22nd Start will hold tea and cake afternoon to celebrate the first of many of our guerilla stores which will be running throughout the year. Please come, we'd love to see you!

Tune in Wednesday at 10pm on BBC 4, to see Brix dissect 50s fashion on Style on Trial.  Hosted by Lauren Laverne and Stuart Maconie, Brix discusses the influence of the 1950s with David Sassoon and Kerry Taylor (head of couture at the V&A).  Brix talks in her usual flamboyant fashion about the 50’s teenage rebellion, society glamour and why the 50’s was the most seminal fashion decade.

Here’s a snippet from our resident fashion guru:

“The 50s was the most important era in fashion for me, because it was the decade where fashion flowered. You had everything, from the golden age of couture, to the emergence of denim as an iconic piece of everyday fashion.” - Brix

To view the episode click here! 

Christmas has come early at Start. To help our valued customers out during these trying times, we’ve gone into sale early so you can treat the ones you love to something fabulous. With up to 40% off our AW08 stock you can take your pick from Balenciaga, Chloe, Stella McCartney or Comme des Garcon. Remember, that the advent calendar products have come down even further in price, with 50% off!

Oh dark days are ahead of us, with the looming recession, global warming, daylight disappearing by 3pm…at Start we say celebrate the darkness with a Black Christmas!  We’re giving you a delicious 15% off ANY black item from our website…make up a Black Christmas gift box and send to you loved ones.  

Here’s some visual inspiration for you!

Tiffany’s have their famous duck egg blue box and at Start, we’ve gone black.  You can pick from our huge range black items from mens and womenwear.  You can mix and match or follow our example and pick one of our handpicked boxes.  Next week we’ll be launching our gift boxes, from the happy box to Brix’s box…oh the excitement!

Salivate at one of the gift boxes below and get ready for Black Christmas!

Lucky old us…we’ve teamed up with Earnest Sewn to offer our customers the full range from their AW08 collection.  In addition to this, we’ve giving away a free Start belt with every pair that we sell (RRP £50).  The perfect year round accessory, you can reuse and restyle it to go with all your outfits.  

Earnest Sewn are one of those East Coast, cool brands that translate really well in the UK.  A mixture of preppy styling with Americana cool, they’ve got a hipper than thou celebrity fan base which includes Natalie Portman, the Olsen twins and Jake Gyllenhaal.  Look how happy Heidi is in her Decca jeans! Copy her style here…

Over the next few days we’ll introduce the new styles and give you a little guide to getting the best jeans to fit your shape. If you’re lucky enough to be based near to our stores then call this number 020-7729-3334 and book an appointment to see our expert jeans team who will change your life forever with the holy grail of denim – and give you the ultimate fitting session.

Things are going to get freaky tonight! At Start it’s one of our favourite days of the year. We get to dress up like cheerleader zombies, scary skeletons and ghostly ghouls.  We’ve got a spooky window courtesy of Dan Baldwin, the pugs have put their fangs in, and we’re ready for a disco bloodbath.

Who, you may be wondering, are our current Halloween crushes…its not original people, but the Start team hearts The Addams Family.  You’ve got the matriarch, Morticia, the quintessential Gothic goddess. Gomez, the most romantic kook on the block and their famous offspring, Wednesday and Pugsly.

If you want to add a little darkness into your wardrobe this winter, then we recommend you channel to The A Family and go a little Goth.  For the women, Jean-Pierre Braganza’s black twisted seam dress, is elegant yet darkly sexy.  For men, try this exquisite Comme des Garcons white shirt, then chew on a blood pellet and mess it up. You’ll get the balance of impeccably dressed, and hammer horror, just right.

HAPPY HALLOWEEN FROM THE START TEAM!

Brix talks you through our new shoe obsession with Nicolas Kirkwood.  The killer heels that made Anna Wintour declare “There’s no reason to wear anyone but Kirkwood”.   

Footwear for the most savvy fashionista.