We at Start pride ourselves on the brands we hold, each with it's own story, individuality and all importantly, it's own signature style. It's all about originality and passion for creativity. The Yohji Yamamoto and Adidas Y-3 collaboration is a prime example and by combining sport with design have revolutionised sportswear forever. The Spring Summer 08 collection draws inspiration from the Samuri and Japanese Ninja's, concentrating on form and movement. Must haves include this navy ninja T-shirt featuring an eye-catching graphic print. True innovation can be seen in the footwear collection too with the black Ikuno trainers, a modern take on the classic running shoe.

We are also fascinated by the concept and style of the Swedish label Acne Jeans who pride themselves on the versatility of their collections. Constantly experimenting with washes and fits, Acne jeans create a denim in a league of it's own. Products online include the jet black Max Cash and slim fit Max Raw jeans. It's all in the detail.