Here at Start, all eyes were glued on Channel 4 last night - picking out designer wares on Gok's Fashion Fix last night, was our very own Brix Smith-Start, co-hosting the show for the very first time. While we may think the final result of the catwalk-off was slightly unfair (!), you'll be glad to […]

Stay tuned for Brix Smith-Start once again as she makes another appearance on Gok Wan's new show, 'Gok's Fashion Fix'. This time however, our very own Brix has a stellar role, guest hosting the show. While we can't give any secrets away, we are privy to the fact that an extra special Richard Nicoll dress […]

While Autumn Winter 08 collections have already started trickling through our store, when it's sweltering outside, buying that Phillip Lim cardigan sweater or Stella McCartney military coat may be the last thing on your mind. We think that rather than a clothing purchase, as always, acquiring the seasonal accessory is the perfect transitional piece. 
Make a […]

Sales, sales and more sales, but it finally looks like we're sweeping last season's fashion under the carpet and moving onto Autumn Winter, which means, that yes, final reductions are instore and online right now. With discounts of up to 75%, get in quick for classic pieces that we think are wardrobe must-haves, perfect for […]

While it seems that while British summer weather may be dismal, we can't get enough of eye-popping hues, perfect for brightening up dull, grey days. Just in, Toy Watch's much coveted Fluo neon Plasteramic collection. With a wide selection of glowing colours ranging from a plutonium pink, a kryptonite green to an ultra violet, we're […]