Here at Start, all eyes were glued on Channel 4 last night - picking out designer wares on Gok's Fashion Fix last night, was our very own Brix Smith-Start, co-hosting the show for the very first time. While we may think the final result of the catwalk-off was slightly unfair (!), you'll be glad to […]

You may have spotted our Brix recently in the likes of Grazia and Vogue.com. Snapped looking as glam as ever in her 3.1 Phillip Lim beaded shift dress at our very own Start tailoring store launch party, she sipped champagne with the likes of Henry Holland and Richard Mortimer, founder of BoomBox (both pictured right).
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See why East is best and watch Philip tell his story…
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We'd like to wish everyone a Happy Valentine's Day. Check out Oakley who's recently been working on our mens made to measure store. He's our super interior designer and all round man that knows how to get anything done from sorting out photocopier paper jams to sourcing that 60s Murano light fixture. He's entered into […]

With London Fashion Week just around the corner, Start have decided to join in the week's events with a special window installation filled with bursts of colour and a pop edge (pictured right). The inspiration? We spoke to Brix Smith-Start who says: "Well, it's really refreshing to see candy colours again coming out of the […]