Fashion hyperbole would have us tell you that red is going to be the winter colour this season. Tomato red, cherry red, traffic light red, take your pick. At Start we knew this already, we’ve been working red lips for ages, it was only a matter of time before it traveled south and impacted on […]

Sculptural shapes arched their ways down the AW catwalks leaving a longing for a new way of dressing.  Gone are the flowing, floaty shapes of seasons past.  Forget romance and embrace the severe.  Architecture, which is so often a reference point for designers, has been brought to the forefront and is shaping the way we […]

One half of London’s coolest couple has come to Start.  Henry Holland launched his mischievous little label in 2007, sending his best friend and partner in crime, Agy Deyn down the runway wearing one of his famed cheeky slogan tees.  Roll on A/W 2008 and the Start shelves are lined with House of […]

While it seems that while British summer weather may be dismal, we can't get enough of eye-popping hues, perfect for brightening up dull, grey days. Just in, Toy Watch's much coveted Fluo neon Plasteramic collection. With a wide selection of glowing colours ranging from a plutonium pink, a kryptonite green to an ultra violet, we're […]

Brix Smith-Start declares her love for the Paris based designer Rick Owens and his rock 'n' roll chic Summer pieces. Renowned for his grunge meets glamour style, you too will fall in love when you watch.
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