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Toy Watch
Toy Watch The Label: In the fall of 2006, Milan-based designer and wristwatch aficionado Marco Mavilla designed the very first Toywatch. A lightweight, oversized plastic watch, inspired by high design timepieces, Toywatch is unexpected, arresting and irreverent. Under the direction of fine-watch collector and Toywatch USA CEO, Randy Gordon, Toywatch was brought to the USA in the summer of 2006.
The Look: An anti-luxury statement in a luxury obsessed culture, Toywatch has become the "it" wristwatch and a must-have item among the style set. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a
sensation by the press.
