Earnest Sewn

Earnest Sewn

The Label: Founded by designer Scott Morrison, the aptly named Earnest Sewn jeans are indeed “sewn in earnest”. Each garment is worked on by only three people: the sewer who sews the entire garment from start to finish (instead of a factory assembly line) without any guides on the sewing machine (further adding to the hand made feel of the garment), the hand sander who sands down the jean with sand paper (after completing months of charcoal drawing training before he is ready to work on our garment), and the wet process technician, who washes the jean, resin coats it, and oven bakes it. These three people, along with Morrison, hand stamp the jean after each step of the process is complete.

The Look: Quality is paramount – each pair of jeans takes 18 hours from start to finish and is made from premium denim. With pockets that flatter the behind and seams that slim the legs, the jeans are popular amongst the young Hollywood set, particularly their Harlan 18 tapered leg jean with its skinny silhouette – fans include Lindsay Lohan and Natalie Portman.

Designed for: Founder Scott Morrisson also co-launched denim label Paper Denim Cloth.
 

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