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A.P.CThe Label:Launched in 1988 by designer Jean Touitou, A.P.C (Atelier de Production et de Creation) has since gained a cult following amongst the international fashion set. Touitou originally studied history and linguistics at the Sorbonne in Paris and in the early days of the brand, hid philosophical sayings such as "nothing is true, everything is permitted", in the collars of his shirts. Collaborations with designers such as Jessica Ogden, Anna Sui and jewellery label, the House of Waris have kept the French design house a must-have for those in the know!
The Look:Understated and undeniably cool, the label is renowned for their clean and classic basics with a subtle twist.
