Situated in the heart of Shoreditch, Start is a labour of love for owners Philip Start (former founder of Woodhouse) and Brix Smith-Start. Originally a stand-alone boutique on Rivington Street, the Start name has rapidly expanded since opening in 2002. It now comprises a separate menswear and womenswear store, an online boutique and most recently, a men’s tailoring emporium offering a selection of off the peg suiting, shirts and ties as well as a made to measure service. With highly personalised attention and a host of prestigious designer labels, Start is the ultimate shopping experience in East London.

The Start philosophy is simple. We provide what has been described in the press as “the best edited” collection of clothing, shoes and accessories in London along with premium customer service, all within an eclectic environment. We like to think that shopping at Start, both online and offline, isn’t just about the latest 'it' bag or the must-have shoes – it’s about the entire experience.