
Lempicka Wide Leg Trousers by Acne // Magenta Cashmere Scarf by Gladys & Pixie // Green Marble Print Vest by Christopher Kane // Oversized Bengal Tiger Alexa Bag by Mulberry // Hit Brown Sandals by Acne
From wide leg palazzo by Acne to Gladys & Pixie cashmere scarves to a highly covetable Mulberry Alexa bag in tiger printed calf-hair, the START sale has got something for everyone. We asked Brix Smith Start to highlight a few of her favourite AW11 pieces, and until Wednesday 8th you can enjoy Brix’s picks and all other sale items at a further 10% off with the sale10 code.
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Who.. Julia Roberts as Vivian Ward in Pretty Woman.
With… The Preen Bridget Red Dress
Who could forget this iconic scene in Pretty Woman when a young Julia Roberts lit up the silver screen in THAT red dress, marking the end of Vivian Ward’s life as she knew it? As we embark on the month of February, call it ‘The Red Cliche’ but the dreaded, ahem, Valentine’s Day is rearing it’s head. If you’ve ever heard the saying “in for a penny, in for a pound” you’ll probably agree that Preen’s Red Bridget Dress* is the only thing to wear if you intend on going all out for the big V in 2012!
*Remember to enter sale10 at the check out to enjoy an extra 10% off all sale items for one week only, including THAT red dress! Click to shop our sale dress.
Clockwise from left: Red Bridget Dress by Preen | Aubergine Nail Polish by Nail Girls | Oversized Tillie Mesh and Leather Satchel by Mulberry | Silver and Pearl Branch Necklace by Noemi Klein | Black Suede Court Shoes by Maison Martin Margiela

In a break away from a muted colour palette, the resort SS12 collection from T by Alexander Wang sees acid brights taking centre stage with the greys, blacks and olive tones playing supporting roles. With a distinctly sporty feel (owed to a mood board inspired by eighties surf culture), T by Alexander Wang has designed some of the most coveted pieces of the season, and that’s without mentioning the comfort and versatility factors!
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Image via We Are Handsome
We Are Handsome perfectly capture the solitary strength of bears, that served as the inspiration for The Grizzly collection of swimsuits and bikinis.
Take a closer look at our We Are Handsome edit
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When the achingly cool Kate Bosworth is rarely seen without her Alexander Wang Marti Leather Backpack, you know it’s a winner. Whether it’s the red, black or toffee, we are similarly obsessed with the newest addition to our Alexander Wang bag offering.
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It’s pretty standard that the START atmosphere gets goofier as we near the weekend… throw in the excitement of all the BEAUTIFUL new season and well, this sort of stuff happens!
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Who… Blair Waldorf; the Queen B of Upper East Side grooming.
How… With the zesty Daisy Print Dress by See by Chloé
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Belvedere Copper Cropped Shorts
Holker Dragonfly Print Silk Dress
Image via www.edithbouvierbealeofgreygardens.com
Edith Bouvier Beale of Grey Gardens serves as the inspiration for the printed silks and crafted lace pieces in Zoë Jordan’s SS12 collection. A modern colour palette shot through with rustic copper is juxtaposed against an easy elegance influenced by the 1930s. The heritage theme continues through to the county estates each piece is named after. Our edit includes the Belvedere Copper Pleat Front Shorts, the Hatfield Dragonfly Printed Silk Vest, the Florence Copper Cropped Tuxedo Jacket and the Morgan Copper Lace Dress.
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Images via Helmut Lang
Image via Jan Kempenaers
After four seasons at START, Helmut Lang has definitely established itself as one of our favourite brands, with standout pieces including sheer leather trimmed silk shirts, cashmere knits and beautifully draped dresses. The asymmetric lines replete in the PRE SS12 collection were inspired by a series of photographs by Jan Kempenaers that capture the mysterious beauty of Spomeniks, monuments erected across the former Yugoslavia to commemorate World War II.
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The Isabel Marant Betty Basket Wedge Sneakers, fashion weeks favourite (and most elusive) footwear option, have just arrived in-store. Once again the Betty Basket sneakers are proving to be our most popular shoe offering. If they are top of your most wanted visit us in-store or, e-mail onlineshop@start-london.com or call 0207 033 3951 to reserve your pair!
*WARNING: The Isabel Marant Betty Basket Wedge Sneakers are not suitable for wearing at the gym, BUT the hidden wedge does add those all important extra inches and (arguably) give a fantastic calf work-out.
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